Abstract
Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation.
Originalsprog | Engelsk |
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Tidsskrift | The European Business Review |
Udgave nummer | Nov/Dec |
Sider (fra-til) | 73-77 |
ISSN | 1754-5501 |
Status | Udgivet - 1 dec. 2016 |
Udgivet eksternt | Ja |