Reverse Innovation: A New World Order for Global Innovation?

Max von Zedtwitz; Simone Corsi

Reverse Innovation: A New World Order for Global Innovation?

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation.

Originalsprog	Engelsk
Tidsskrift	The European Business Review
Udgave nummer	Nov/Dec
Sider (fra-til)	73-77
ISSN	1754-5501
Status	Udgivet - 1 dec. 2016
Udgivet eksternt	Ja

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https://www.europeanbusinessreview.com/reverse-innovation-a-new-world-order-for-global-innovation/Licens: Ikke-specificeret

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Citationsformater

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title = "Reverse Innovation: A New World Order for Global Innovation?",

abstract = "Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation.",

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IS - Nov/Dec

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