Reverse Innovation: A New World Order for Global Innovation?

Max von Zedtwitz, Simone Corsi

Research output: Contribution to journalJournal articleResearchpeer-review


Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation.
Original languageEnglish
JournalThe European Business Review
Issue numberNov/Dec
Pages (from-to)73-77
Publication statusPublished - 1 Dec 2016
Externally publishedYes

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