Abstract
Recognising the growing role that emerging economies play in the global innovation landscape, the article provides a measure for the extent of the phenomenon identifying Asia as the main source of a new threat – and opportunity – for Western companies: reverse innovation.
| Original language | English |
|---|---|
| Journal | The European Business Review |
| Issue number | Nov/Dec |
| Pages (from-to) | 73-77 |
| ISSN | 1754-5501 |
| Publication status | Published - 1 Dec 2016 |
| Externally published | Yes |