Women in Product

Petra Srámková

Student thesis: Master thesis


This paper examines career development of female software product managers and their perspectives. Qualitative interview inquiry research was conducted with over 20 participants with diverse backgrounds. Through the women’s lens we describe their journeys and challenges they had to face during their careers. We have identified nine categories which were subsequently divided into 3 main themes of Attracting Talent, Retaining Talent and Developing Talent. We delve deep into the personal stories, decision and choices these females faced. Ambiguous role definition and development opportunities, pressures from societies and companies’ environment perceptions, management support, and the Glass Ceiling are all prevalent aspects that influence female software product management career development. The study contributes to software product management and career development studies by providing potential research areas to voice the needs of the role and its impact on organizations.

EducationsMSc in Business Administration and Information Systems, (Graduate Programme) Final Thesis
Publication date2021
Number of pages52
SupervisorsPhilipp Hukal & Nicola Ens