We Haven't Come to Hotels Yet: A Qualitative Study on Circular Textiles in the Hotel Industry in Scandinavia

Andrea Skjold Frøshaug & Dina Bekkevold Lingås

Student thesis: Master thesis


The fashion industry is receiving increasing negative attention for its take-make-waste of clothes. Despite the significant throughput of textiles, the hotel industry has yet to receive similar scrutiny. Initiatives for circular textiles are in-house, small scale and mainly concerning resource efficiency. Within the scope of leased textile, this case study seeks to increase knowledge concerning factors that hinder or induce the integration of circular textile across the hotel valuechain in Scandinavia. Emphasizing how collaboration and alignment between actors can advance circular textiles. Internal barriers identified are knowledge, diffusion of responsibility, high cost and a “chicken and egg” situation were actors are hesitant to commit first. Entering a business “ecosystem dynamic” will mitigate these barriers, but these require multilateral collaboration. Industry actors perceive consumer demand and/or regulation as the most important drivers for faster transition. There is currently no customer demand for circular textile. The linear mindset is the reality in the hotel textile regime, though we see preliminary signs in the mini-level of individuals with a circular mindset, which might constitute a seed for change.

EducationsMSc in International Business and Politics, (Graduate Programme) Final Thesis
Publication date2019
Number of pages131
SupervisorsSönnich Dahl Sönnichsen