Videogames and the Convergence of Art and Technology: An Exploratory Study on how Art Technology and Market Factors Shape Videogame Developers' Organization Structure

Lucrezia Pession

Student thesis: Master thesis


The purpose of this research is to understand how the interaction between art, technology and marketing shape the present videogame industry. The focus is on the organization and strategies adopted by incumbent firms to deal with creativity and innovation to reach competitive advantage and survive the fast turnover imposed by technological innovation and market structure. The study aims at exploring the relation between creative, technological and video games industries from the perspective of small PC and console video games developers through a qualitative research strategy. The implications of this research suggest that the structure of digital content developers present many characteristics deriving from both the creative and the technological industries, proposing a different perspective on the processes implemented by this industry to gain competitive advantage and creating value. Finally, the analysis opens the possibility for further investigations on how video games practices may be implemented in other industries to overcome common issues and foster creativity and innovation.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2019
Number of pages170
SupervisorsMarkus Simeth