Abstract
Value-added investing in venture capital startups has long garnered attention in strategic discussions (Sapienza, 1992; Chan, 2007; Maier, 2022;). This study delves into the specific value-add methods preferred during the seed stage. Insights were drawn from semi-structured interviews with ten venture capitalists. A thematic analysis highlighted five key value-add methods, with a choice-based conjoint analysis conducted on 46 startup founders, emphasizing preferences for 1) network and customer introductions, 2) strategic guidance for market entry, and 3) financial and legal expertise. Notably, age, entrepreneurial experience, and a business or economics education strongly influenced a preference for network and customer introductions. This research offers insights for venture capitalists and startup founders navigating the seed stage landscape.
| Educations | MSc in Economics and Business Administration Sales Management, (Graduate Programme) Final Thesis |
|---|---|
| Language | English |
| Publication date | 15 Sept 2023 |
| Number of pages | 69 |
| Supervisors | Erik Braun |