This master thesis is about the Volkswagen scandal. September 18th 2015, the Environmental Protection Agency (EPA) found that VW had intentionally programmed a software device in diesel cars to activate emissions controls during laboratory emissions testing. The programming caused the diesel cars’ NOx output to meet the regulatory standards. VW put this programming in 90.927 diesel cars in Denmark. The EU regulates the quality of air through the directive Euro 6 and it allows an output of NOx for a diesel car in EU, 80 mg/km.
VW has marketed their diesel car to meet the standards of Euro 6, which has been proven to not be the case. This questions the legal position of VW against a consumer who maybe has bought the car under deceptive premises. It is important to investigate VW’s legal position if provided that there is a breach of contract.
The global automotive industry is a fast-paced industry driven by innovation. A strategic alliance is an effective source of acquiring innovation. The choice of strategy is important for the overall performance of the strategic alliance. The question is can the choice of strategy have had significance in VW programming the software device and if so, should it be reevaluated.
At last the thesis will present suggested solutions to VW, which should be considered for the future so VW can still be in the top three of all automotive manufactures in the world.
|Educations||MSc in Commercial Law, (Graduate Programme) Final Thesis|
|Number of pages||75|