The Value Creation Process of Group Works & The Implications of Yoga Nidra: A Guided Meditation Practice

Julian C. Atanassov

Student thesis: Master thesis


There is a need to reinvigorate the debate about value creation in group works of today. This paper seeks to do so by investigating whether Yoga Nidra, as a formal meditation practice, can support the value creation process of group works and if so, how. Value creation is explored from the individual and organisational point of view. Group mechanisms facilitating or impeding the value creation process in group works are considered and Yoga Nidra introduced as a new mechanism. The study is carried out with the observation of a case group and conducting several interviews. Based on these interviews, the case study and the investigated literature I evaluate whether Yoga Nidra can support the value creation process of group works. Grounded in the findings of the analysed case I outline a model that describes how Yoga Nidra did support the value creation process of the studied case group. I conclude that the practice of Yoga Nidra can indeed support the value creation process of group works by facilitating individual and group mechanisms and enriching actual value creation processes. Yoga Nidra does so by expanding the individual’s consciousness and therefore enhancing different traits like reflectivity or focus for instance. Overall, Yoga Nidra improved the group atmosphere considerably

EducationsMSc in Business, Language and Culture - Business and Development Studies, (Graduate Programme) Final Thesis
Publication date2021
Number of pages78
SupervisorsSudhanshu Rai