The Role of Corporate Culture in Digital Innovation Management

Carmen Ka-Man Chin

Student thesis: Master thesis


In recent years, digital innovation has become the new buzzword. With increasing investment in digital technologies, attention has gradually shifted from building systems to building capabilities where corporate culture start to play a differentiating role. This paper adopts case study in four institutions from the banking industry and identifies key characteristics of a digital-innovationfriendly culture which include customer-centric, empowering the team and collaborative. The findings reveal that corporate culture continues to play an important role in the success of digital innovation management. It is also argued that digital capabilities play an indirect role when organisations get digitally mature with cultural capabilities being the key driving force.

EducationsMSc in Business Administration and E-business, (Graduate Programme) Final Thesis
Publication date2020
Number of pages57