The Future of TV Watching: The Rise of Streaming

Thomas Faurby Madsen

Student thesis: Master thesis


This master thesis here is venturing into the realm of streaming video content, namely shows and series, that would normally be understood as content for television. This paper goes into the realm of streaming video content, in an attempt to understand how the market have changed in recent years, and what this tells us about the future.
The understanding sought in this paper, is based on the understanding of what can be provided to the market, and what the consumers want, and for this to be understand, the paper will provide a limited and defined market, which will omit some parts of the market, to analyze the motives of the actors in the market.
By the end of the paper, I will hopefully be able to provide the reader with plausible prediction on what will happen in the market in future years, while also explain the current shift in the market, that we are witnessing these years.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2018
Number of pages44