The Digital Divide and Framing: A Vicious Cycle? The Case of Digitisation of Brazilian Agriculture

Karen Granås

Student thesis: Master thesis


Building on theories of framing and the digital divide, I investigated the case of digitisation of Brazilian agriculture. From an institutional perspective, I conducted interviews and gained insights into four different actor’s perspectives on digitisation technologies for agriculture, such as Internet of Things (IoT), imaging technology, and data management software. Based on theory and findings, I developed a conceptual model for categorically positioning an actor in the digital divide, which included four levels of access: motivational, material, skills, and meaningful engagement. These were found to be influenced by the cognition of the actors involved, due to their foundations in sensemaking and perceptions of digitisation technology. This was also the case for the analysis of the different actors’ technology frame, which was based on their perceived functions of technology. Essentially, the cognition of individuals is influenced by their position in society and the availability of cultural capital. This will influence both the digital divide and the technology frames, which, in turn, influence each other. The study contributes to existing theories on the relationships between cognition and framing, and adds to literature on the stages and categorisations of the digital divide.

EducationsMSc in Business, Language and Culture - Diversity and Change Management, (Graduate Programme) Final Thesis
Publication date2020
Number of pages77
SupervisorsJawwad Raja