The Attractiveness of Premier League: An Analysis of the Factors Contributing to the Financial Success of Premier League

Peter Nøhr Kastrup-Larsen

Student thesis: Master thesis

Abstract

Since the 2011/2012 season where Chelsea lifted the UEFA Champions League trophy, no English teams have been able to the reach the final of the prestigious tournament. Despite this negative development with poor European sporting results, the Premier League have in the same period been able to grow their revenue immensely compared to other major European Leagues, such as the Bundesliga, La Liga, Serie A and Ligue 1. This paper aims to investigate the contemporary financial success of the English Premier League, and seeks to understand how the league has been able to create financial success despite poor European sporting results in the UEFA Champions League. In the first part of this thesis, we investigate the key factors that affect the fan preferences of a football league. Here we present three key factors that interconnected creates interest for a football league. The first factor is the league's ability to create valuable events; the second is demographic factors and the third is the uncertainty of outcome. In the second part of the thesis, we analyzed the factors using a comparison of the "big five" European Leagues – Premier League, Serie A, Bundesliga, La Liga and Ligue 1. The analysis of demographic factors showed that the Premier League has a high cultural interest, along with a low cultural discount towards foreign markets due to multinational playing squads, historical preferences, etc. Furthermore, the attractiveness of the Premier League underlines the ability to create more valuable events than others league because of the number of Big market teams in the league. Lastly, we present that the Premier League have more diversified championship race, but do not have the most balanced league regarding the strength of the teams. The thesis acts as a consultancy report and will be based on mixed methods approach that provide the reader with an explanation of how Premier League has become the most revenue creating football league in the world.

EducationsMSocSc in Service Management, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2017
Number of pages100
SupervisorsSven Junghagen