Sustainability Communication in Light of the United Nations 17 Sustainable Development Goals: A Case Study of Mærsk and Ørsteds Sustainability Reporting

Marie Bach Madsen & Mille Egelund Henriksen

Student thesis: Master thesis


Goals and how this influence is enhanced by the institutional notion of isomorphism. Throughout the thesis we draw on the research tradition that regards communication as performative and thereby challenge the Sustainable Development Goals as a static phenomenon.This thesis concludes that in the light of the 17 Sustainable Development Goals, new norms and trends are establishing in the field of corporate social responsibility/sustainability. Sustainability activities are moving closer to the core business and the need for transparent communication and aspirational talk are evident, due to increasing pressure and expectations from a well-informed environment. This is a development that is driven by different societal actors, but in particularly global corporations such as Mærsk and Ørsted.

EducationsMSc in Business Administration and Organizational Communication, (Graduate Programme) Final Thesis
Publication date2019
Number of pages111
SupervisorsLars Thøger Christensen