Strategisk arkitektur i multinationale IT-virksomheder.

Peter Flemming Teunissen Sjølin

Student thesis: Diploma thesis

Abstract

Companies experiences that their environment becomes more complex and more difficult to navigate in. Likewise do the companies experience that more international actors makes use of resources from partners and subsidiaries across markets in order to achieve competitive advantages. This thesis deals with how IT-companies using the multinational strategic orientation and configuration (as defined by Bartlett & Beamish) can make use of the concept of strategic architecture in order to obtain competitive advantages. The author has made use of a literature review of more than 30 sources (academic articles and practical business books) in order to compile data and synthesis that is presented in the literature review. That has led to a comprehensive understanding of strategic architecture (and enterprise architecture) including a comprehensive understanding of how the strategic architecture can be build through the use of scenario planning methodology. The author applied a neopositivist approach to conducting the literature review, and throughout the literature review the author has added notes regarding his own experience with applying strategic architecture, scenario planning and roadmapping. Conducting this study, it was identified that companies that choose to work with their strategic architecture and choose to work with scenario planning can apply the role of enterprise architects in order to facilitate the proper development of the strategic architecture, and the enterprise architect can act as a coach to facilitate the scenario planning exercises for this the enterprise architect role can fulfil. The thesis does also explore elements of national cultures and how these impacts the validity and applicability of the sources that were made use of in the literature review. This study identified that researchers and practitioners from various cultures have written about the benefits of applying enterprise architecture (and strategic architecture) in order to achieve a better approach to management in organizations. Due to the various cultures of the researchers and practitioners it can be concluded that the concept of enterprise architecture is an inter-cultural phenomenon. The same goes for scenario planning and roadmapping. On the other hand due to the benefits of alignment, agility and assurance there might be a greater potential for applying enterprise architecture and scenario planning techniques in organizations located in countries dominated by cultures with low uncertainty tolerance and cultures that have a high score on preference on individualism, this is due to the diffusion of information technologies of which the concept of enterprise architecture originated from and due to these countries usually allow the executives and managers to use their time to think more strategically. The literature Side 6 review has concluded that the use of strategic (and enterprise architecture) can be made use of by the multinational IT-companies to achieve competitive advantage through a better form of alignment among the subsidiaries, a better coherence among the subsidiaries and a better assurance for how the individual company and its subsidiaries. if the IT-company applies a decentralized development and governance approach for its subsidiaries and their enterprise architectures and furthermore empower the local executives (and managers) to make decision based on their local markets. The multinational IT-companies can make use of a central enterprise architecture department which is located at the home-country headquarters, which have the rights to define overall principles for the overall enterprise architecture and standards regarding work as software development, talent development, methods for strategic planning and ensuring coherence of the general enterprise architecture including capabilities management, but under the conditions that the enterprise architects on regular basis visits the subsidiaries and builds a social network with the executives and the local enterprise architects. I hope you will enjoy reading this thesis as much as I enjoyed writing it

EducationsGraduate Diploma in International Business, (Diploma Programme) Final Thesis
LanguageDanish
Publication date2018
Number of pages276
SupervisorsHenrik Johannsen Duus