Public Service in a New Media Reality

Malene Trøster

Student thesis: Master thesis

Abstract

Public service in a new media reality In 2014, the Danish government along with the supporting parties formed the public service committee. The objective of the committee was to investigate how the introduction of new media has changed the circumstances surrounding public service broadcasting in television and radio, and how this has and should affect the political decisions in the future. Utilizing the discourse-theoretical knowledge inspired by Ernesto Laclau and Chantal Mouffe in the analysis this thesis seeks to analyze how the term public service in a new media reality, through the communication in and around the public service committee succeeded in a hegemonization of possible future developments for public service. Through analyses of articulation, it will analyze how the term public service and a new media reality, when combined, has resulted in a hegemonic strategy at the expense of some key identification marks of the original concept of public service. The questioning of the traditional definition of the public service concept entailed a dislocated situation, where the term public service was emptied of meaning, as it was put together within a new media reality. With the committee’s efforts to sediment public service in new media, it came up with different possible outcomes for what that future might look like, and what the strategies might look like. It was concluded that the strategic potential of the public service committee as a tool for management could succeed in part in legitimizing new developments and regulations in the field of public service media.
Through analyses of articulation, it will analyze how the term public service and a
new media reality, when combined, has resulted in a hegemonic strategy at the
expense of some key identification marks of the original concept of public service.
The questioning of the traditional definition of the public service concept entailed a
dislocated situation, where the term public service was emptied of meaning, as it was
put together within a new media reality. With the committee’s efforts to sediment
public service in new media, it came up with different possible outcomes for what that
future might look like, and what the strategies might look like.
It was concluded that the strategic potential of the public service committee as a tool
for management could succeed in part in legitimizing new developments and
regulations in the field of public service media.

EducationsMSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2017
Number of pages77
SupervisorsErik Højbjerg