Moleskine Virtual Cognitive Laboratory: A Digital Tool to Increase Creativity and Stimulate Innovation

Matilde Scarioli & Elisa Vannini

Student thesis: Master thesis


This dissertation aims at identifying some of the benefits that the introduction of a Virtual Cognitive Laboratory might bring to both the company “Moleskine” and its potential users. Built on the data collected through a questionnaire addressing a group of “creative talents”, the investigation focuses on two main aspects of the creative process: the individual need to build the knowledge necessary to produce a creative outcome, and the predisposition towards taking part in a community in order to foster knowledge production, acquisition and transfer even further. The findings, integrated in a conceptual framework, suggest that the creative talents involved in the study inform their creative process in several ways and rely on a variety of sources that go beyond the boundaries of their specific filed of practice. Moreover, the results show that they look at interactions between one another in a positive way. Overall, this study represents a preliminary investigation providing positive signals on which to build further research in future.

EducationsMSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis
Publication date2018
Number of pages131
SupervisorsTore Kristensen