Mapping the Values among Actors at Business Conventions: A Qualitative Study: A Study of the Business Event Industry, Its Stakeholders and Shared Values

Ioana Manolache & Nikola Poropat

Student thesis: Master thesis


This paper focuses on the research of business conventions, its stakeholders and the values shared among them. Therefore, the main goal is to motivate people to research this topic in depth in the future and thus simplify the process of event planning. It is seen that the literature is scarce of data for the business event organization and has no relevant information to make it better, nor to clarify steps to do it. Due to those reasons, both qualitative and quantitative studies were done to map the values and actors of business conventions. The research itself brings an overview of aforementioned factors and makes a great base for future research. It explains the event differences, types of actors, motivations for attending, issues with events, destination importance and social aspects. Besides that it offers recommendations on the importance of values and factors that should be researched next.

EducationsMSocSc in Service Management, (Graduate Programme) Final Thesis
Publication date2020
Number of pages97