This thesis examines, what partner selection criteria should guide Danish Red Cross and Myanmar Red Cross’s choice of logistical partner in Myanmar. Myanmar is an emerging Asian economy, with a geographical dispersed population, a prone area for natural disasters and an ongoing and devastating refugee crisis. Considering both these circumstances and the characteristics of the humanitarian industry, a solid presence in the country is vital for Red Cross and its many beneficiaries. With insufficient financial resources and unsecure funding, the Myanmar Red Cross is for now not able to run as an independent national society, and must therefore rely on others national societies and thus has decided to develop a national partnership for its logistical activities. However, through a multilevel analysis I identify several difficulties Danish Red Cross can meet in the Myanmar, and I correspondingly identify partner selection criteria’s that will help mitigate these difficulties. The multilevel analysis covers the institutional level, where institutional distances are identified; the industrial level that recognizes large entry barriers; the company level concerning resources, which finds both supplementary and complementary resource that can enhance the chances of success of the partnership; and finally the company level concerning transaction costs that underlines the risks of opportunism. My findings are collected and examined through a sensitivity analysis. Furthermore, the interrelatedness between the different levels of analysis is discussed. The resulting conclusion is a set off partner selection criteria, and these criteria will, based on this thesis, ensure a partner that can accommodate Danish Red Cross’s needs and requirements. Furthermore, a main conclusion of this thesis is that the choice of entry mode (non-equity partnership) is supported namely due to institutional distances and the nature of humanitarian organizations.
|Educations||MSc in Supply Chain Management , (Graduate Programme) Final Thesis|
|Number of pages||184|