Internationalization Strategies For Multi-sided Platforms: Reaching Global Markets

Alberto Varraso

Student thesis: Master thesis

Abstract

Multi-sided platforms are one of the most important social and economic development of the 21st century. Nevertheless, many aspects related to these businesses still have to be better understood. More specifically, a gap in researches related to their internationalization strategies has been identified. The existing internationalization models seem to be not adequate for this kind of companies which internationalize right from the beginning. This work proposes a first attempt to fill this gap in this literature stream. By analysing real business cases it tries to answer the following research question “What strategies do platform-based companies put in place in order to globally expand and reach foreign markets”. The thesis identifies the main dimensions platform companies should look at during an international expansion and suggests some strategies to address them so to maximize the likelihood of internationalization success.

EducationsMSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2020
Number of pages62
SupervisorsKalina Stefanova Staykova