Innovation in the Design Industry: How to Develop a Winning Innovation Process for Design Companies

Sebastian Stampe Knudsen

Student thesis: Master thesis


This thesis examines what factors that can be highlighted as most important for developing a succesful innovation process for design companies producing their own products. The thesis starts with a theory section going over the literature that the researcher found relevant to use in relation to the subject of innovation and design. Key people at three major design companies were interviewed to understand exactly how they perform their design process and why they have success. The companies interviewed were Bang & Olufsen, VIPP and Royal Copenhagen. The analysis of the three cases showed that there were 9 factors that were considered most important in order to achieve a succesfull innovation process within the design industry. These include teamwork, leadership, passion, courage, motivation, innovative workers, freedom, open innovation and use of the Stage Gate Model. The researcher furthermore discovered factors which included getting prototypes produced early in the innovation process with for example 3D printing, also quickly adapting to changes in technology, social media, fashion etc. and finally striving for perfection by getting better everyday at innovating and designing.

EducationsMSocSc in Organisational Innovation and Entrepreneurship , (Graduate Programme) Final Thesis
Publication date2019
Number of pages70
SupervisorsMitchell Dean