Innovation and Entrepreneurship in the Electric Scooter Industry in Denmark

Isabel Russell Münter

Student thesis: Master thesis

Abstract

The concepts of entrepreneurship and innovation are complex, and they can be defined and analyzed from various perspectives. The interlinked concepts are dominant phenomena today with the dynamic development in society, the rise of new technology, and changing consumer preferences. This thesis examines the concepts in relation to innovation in the electric scooter industry in Denmark, and how the causes and effects of entrepreneurship and innovation exist on a business, governmental and societal level. This thesis is conducted from a positivistic and a social constructivistic approach, and utilizes primary and secondary data. The thesis introduces Lime, an electric transportation company, as the case study. It conducts a company and industry analysis with primary focus on the Danish market, in order to identify and provide suggestions for how Lime can become a successful entrant on the Danish market. The two main identified challenges, when an electric scooter provider decides to enter the Danish market, are legislation and the population’s reception of the services. The findings are utilized in the subsequent analyses and discussions regarding the field of entrepreneurship and innovation. This thesis takes a theoretical approach exploring the concepts and opportunities of entrepreneurship and innovation, causation and effectuation, and strategic partnerships in order to identify suggestions for how the Danish government can support entrepreneurial ventures in developing innovation and advance society. Through the analysis, a main identified gap between the Danish government and its approach on how to handle and prepare for the effects of entrepreneurship and innovation exists. It exists as the current reward structure in society is structured to benefit the Danish government, and the current legislation is not equipped to handle new types of transportation vehicles, and technology. The identified challenges that the Danish government and Lime face result in missed opportunities. An emphasis on creating a strong partnership between the public and private sector would have a profound effect on the innovative development of society.

EducationsMSocSc in Organisational Innovation and Entrepreneurship , (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2019
Number of pages125