How does Fashion Move Circular? A Research into Fashion Brands Approaching Circular Business Models

Giorgia Guarnieri

Student thesis: Master thesis

Abstract

Despite the significant attention given to the urgency for businesses to move towards more sustainable systems and the broadly discussed benefits achievable by doing so, in practice, a considerable transition is yet to happen. Therefore, the purpose of this research is to investigate the factors behind such a slow evolution, specifically focusing on fashion companies. To shed light on this, a cross-sectional multiple case study of 8 small-medium enterprises approaching circular economy within the fashion industry has been conducted to eventually analyse the implications and challenges they encounter at the business model level. The aims are to better understand what it takes for such players to successfully implement circular business models, to identify what is hindering this change and to provide guidance to companies wishing to commit to the same path or institutions supporting this transition. The findings revealed a series of implications and challenges which have been localised within a business model framework. In addition to this detailed overview, it has been concluded that to facilitate the development of a circular economy, innovation cannot be individual and limited to the organisational level, but has to be collective and extend to the ecosystem.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2021
Number of pages91
SupervisorsMarija Sarafinovska