Projektledelse og styring i KMD: Kan KMD øge sin effektivitet og konkurrenceevne ved at implementere Business Coaching og Narrativ organisationsteori i projektledelsen?

Abstract

This thesis´ aim is to give an understanding of how project management can be optimized in order to facilitate administration and inspiration into complicated and complex information technology projects in public administration. By using a hermeneutic philosophic approach it combines the areas of Business Coaching and Narrative development of organizations with classical planning and dynamical development oriented perspectives to find inspiration and to provide new knowledge into the field of project management as it is practiced in the largest Danish information technology company named KMD. On a detailed level it looks at how value based and situational leadership as a frame for the combined use of the classical planning and dynamical development oriented perspectives can be implemented in the organization. The purpose is to get the best out of both perspectives. Furthermore it looks at how the combined perspective can be use full when implementing the theories of Business Coaching and Narrative development of organizations in a practical context in order to motivate project members and facilitate complex and risky projects. As shown in Table 1 the combined use of classical planning and dynamical development oriented perspectives helps to secure a creative, learning and opportunity based approach in order to create the most valuable products and solutions for the costumers. The value based and situational leadership as a frame helps to support this perspective by an organization culture where leadership is based on the known value of the organization to enable employees to make independent decisions in order to secure a dynamic and flexible environment. The situational leadership enables the project manager to secure a qualitative and appropriate leadership in each situation which in the end helps to motivate the group and individuals to make each of them feeling recognized and appreciated. The use of Business Coaching and Narrative organization development helps to enhance the quality of the identified challenges during the development and to facilitate a confidential and trustworthy relation based on a open minded attitude and approach. The conclusion is to optimize project management in complex information technology projects that with the use of the combined theories can help the project manager to secure a more effective and dynamic approach without letting go of the important focus on risk planning in order to increase the value of the final product, as it was needed and expected from the customer. In this perspective the organization of KMD will be able to increase the value of the company as an investment object in general and by that secure the possibility of future development and growth to create innovative and competitive products that will enable KMD PR to win more tenders.