Dynamics in Cloud Computing Characteristics and Affordances

Mihai Vilcu

Student thesis: Master thesis


The aim of this thesis is to understand the role cloud computing, and specifically Software as a Service plays, post-adoption, in the constantly shifting business ecosystems. This dynamic interaction is considered important to define, as it can benefit enterprises that want to implement Software as a Service solutions.
The research started with building an understanding of fundamental characteristics of the cloud phenomenon and weaving a theoretical framework around the concept of affordances. Moving forward, a literature review was created in order to outline the academic trends surrounding Software as a Service and identify the knowledge gap. With the help of inductive, qualitative research methods and strategies, data was collected and analyzed with the purpose of discovering emerging patterns. With an impressive number of recurring themes, cloud computing characteristics and organizational features were observed to be combining within the company studied, generating the affordances of cloud computing within the organization.
With a number of five affordances discovered, this is believed to be extending the existing academic work previously done in this area and showing organizations how modern technologies can be used to enable the achievement of their goals.

EducationsMSc in Business Administration and E-business, (Graduate Programme) Final Thesis
Publication date2017
Number of pages79
SupervisorsXiao Xiao