Art & business: An ANT perspective on collaboration

Maja Joss-Børch & Anna Berger Widenborg

Student thesis: Master thesis

Abstract

In this thesis we will examine the relation between art and business in an ANT perspective to find out what influences the further development of the collaboration between the two parties. We have researched the exhibition Socle du Monde in order to understand the process and facilitation of an art and business collaboration in Denmark, and which challenges and benefits the actors find inherent in the collaboration process. We find that one of the primary inhibitors for a further development of collaborations in Denmark is 'the black box' promoting and emphasising art for art's sake and artistic freedom. The Danish cultural policy is based on the principles of the black box, manifested in the arm's length principle. The economic rationale promoted by recent governments introduced an opposing view on the use and purpose of the arts and we find that the Danish cultural policy is now characterised by a duality; policy is not solely dominated by the black box principles, but has come to include the economic rationale as a parallel line of policy. We find that the dual, opposing policy objectives are also a hindrance to the further development of arts and business collaborations. We argue that the black box was once present in UK, but opened in the early 1980s. This has enabled a successful development of collaborations in UK and by studying their initiatives we have been able to identify challenges and opportunities relevant to Denmark. The initiatives of the Danish government to promote collaborations mainly focus on business needs and how art can benefit business. Given that the arts are to initiate any collaboration we argue that the discrepancy between arts' benefits and incentives are withholding a further development. We find that a possible solution to this discrepancy could be a neutral facilitator that actively reaches out to both partners and acts as mediator.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2011
Number of pages138