ARKEN Museum of Modern Art: Reaching the non-frequent users

Julie Kühne & Michael Jerking

Student thesis: Master thesis


How can strategic development of ARKEN’s offerings based on the non-frequent users’ needs and perceptions create a new market for ARKEN without sacrificing its frequent users?

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2009
Number of pages293