Man har en holdning til man får en ny

David Hedegaard Meyer

Student thesis: Master thesis

Abstract

The purpose of this thesis is to analyse, how Minister of employment Claus Hjort Frederiksen sought to change the opinions of the staff affiliated with the employment effort. The reason for this change was to overcome the disparity between two different ideological approaches to the employment effort. First the thesis delves into the ideological disparity in order to explain its origins and conse-quences on the employment effort. It comments on the political situation, and how the staff sees their own role in this effort very differently from how Claus Hjort Frederiksen sees it. The primray focus of the thesis however, is a discourse analysis of the Claus Hjort Frederik-sen’s public speeches in the years 2002 – 2007. The theoretical foundation for this analysis is Ernesto Laclau’s and Chantal Mouffe’s discourse theory. This theory makes possible to un-derstand how one discourse may come to dominate other discourses and thus create hegem-ony, in which only the meaning constructed by the dominant discourse is valid. By using this theory, the thesis will examine how Claus Hjort Frederiksen constructed a hegemonic project, of which his speeches are an example, in an attempt to make his discourse dominant, and thereby shift the staff’s opinions and understanding of the employment effort towards his own. This discourse analysis is supplemented by a secondary rhetorical analysis of single chosen speech. The rhetorical analysis aims to examine Claus Hjort Frederiksen’s employed examples and specific words in order to construct a certain meaning. The rhetorical theory gives this analytical approach a deeper insight in this single speech, an insight the dis-course analysis lacks. It can thus provide an illustration of what the deliberate use of language can accomplish. The thesis concludes, that by constructing a certain discourse, Claus Hjort Frederiksen ques-tioned the staff’s opinions and their understanding of the role they played in the employment effort. The very foundation of their opinions was thus undermined, and they were forced to correct their opinions

EducationsMSc in Philosophy, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2010
Number of pages82