Exceeding Reverse Logistics Barriers: A Case study in the Greek Business Environment

Abstract

This paper explores the barriers that hinder reverse logistics implementation in the Greek context. The problem is that many Greek organizations are struggling to get involved in reverse supply chains and enhance their operations. To answer this question, primary data were collected from Greek companies and a thorough investigation was conducted to identify the reasons that impede reverse logistics practices from being implemented successfully. The methodology includes an in-depth literature review of reverse logistics and a qualitative analysis of three interviews to conclude in solid results. The results indicated that organizational resistance is the core barrier and interferes with the efforts towards reverse logistics. The paper concludes, proposing a conceptual framework aiming to support managers to make a step forward regarding reverse logistics.