Value creation on facebook: A casestudy of how a facebook page can strengthen the relation between consumer and brand

Ida G√łtzsche & Kathrine Vang Rasmussen

Student thesis: Master thesis

Abstract

The thesis aims at understanding value creation on Facebook Pages. Through multiple-case studies, three distinct brands are researched (Baresso, Muuto, and Volkswagen)in order to explain how a page can assist in strengthening the relationship between consumer and brand

EducationsMSc Brand and Communications Management, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2010
Number of pages181