Sociologist G. Hofstede states, “Using the word culture in reference to both nations and organizations suggests that the two kinds of culture are identical phenomena. This is incorrect: A nation is not an organization, and the two types of culture are of different kinds” (Hofstede 2001:393). However, in a functionalistic perspective the two types of culture are alike in that they both create concertation and balanced structure. Hofstede together with E. Schein is the theoretical frame for the study in compatibility of culture within the organization and on the national level. Using T. Parsons’ structural functionalistic approach, this thesis focuses on how national cultures are affecting organizational cultures by understanding the organizations as a functional system depending on internal structured balance. As a base for the analytical findings, the thesis includes a discourse analysis to determine an understanding of the otherwise very complex concept of culture. The findings are based on interviews and observation from the multinational business; Resolux, where it has carefully been analyzed how the Danish value system has an effect on the international strategy for the whole organization. National culture is not malleable and therefore the thesis argues that the main focus on culture and organization should not be on adaption in between different national cultures, but on the coordination of national cultures into one organizational culture. The real challenge lies in exploring how an organizational culture can be spacious enough to contain a ground for cultural diversity, allowing the norms and values connected to each culture to be operated. The spacious approach is operated through the management strategy. To overcome the adaptions a manager needs to use a strategy that allows all the different nationalities to join in mainly on own terms. A successful management strategy therefore needs cultural competences and awareness on that no management strategy can be universal across cultures. This will only be discovered by the awareness and strategic planning around national cultures as a valuable resource and understandings on how to incorporate this in organizational management. Thus is awareness the essential tool for using national culture as part of the strategy to have success in a cross-cultural organization.
|Educations||MSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis|
|Number of pages||79|