The aim of the research study is to provide a look into the AirBnB and hosts environment ina macro, meso and micro approach. This will be done by depicting, how the sharing economy andplatform environment works and understanding the price strategies in two-sided platforms.Following we retrieve information about AirBnB to get an understanding of the company in depth,and in the micro level certain price determinants will be explored in the field of review score andamenities to understand the host environment and motivations.In the analysis, it is investigated which amenities and review scores affect pricing the most,for that it was obtained inspiration from Wang (2017), which contributed in the study of pricedeterminants in 33 cities. Through a survey, interviews and data, we investigated which amenitiesand types of reviews did hosts believe gave a higher revenue and through a collected data set forCopenhagen we verified if the host assumptions were correct. The main focus will be on amenitiesand review scores in which it is believed by the different literature research to have either a positiveor negative influence over price and where the hypotheses will be built upon. The analysis will bemade in order to confirm or reject the hypotheses that certain amenities and reviews scores havesignificant on price.
|Educations||MSocSc in Service Management, (Graduate Programme) Final Thesis|
|Number of pages||183|
|Supervisors||Michel Van der Borgh|