This master thesis investigates employer passion. The thesis is grounded in a case study of the employees in the NGO Ibis, and studies what characterise their passion, how it comes to live and how it is supported and challenged in the organization. The study draws theoretical on Gabriel Tarde’s imitation sociology and combines it with Michel Foucaults notion of technologies and theories of affect in the ambition to study the praxis of passion. In the last 20 years the demand for passionate employees has increased, which is seen in organization and management literature. This is due to the fact that the passionate employee is considered the key to a well functioning organization: the heart of the organization. The literature on employer passion and its role in organizations is mostly focused on how passion can be encouraged to the individual. This thesis argues that passion emerges by employees imitating each other’s desires for their job, and therefore should passion be seen as being collective: those desires, which can be identified among all the employees in an organization. Based on the theoretical framework, a field research and a photo ethnographic method the analysis shows that passion among the Ibis employees are characterised by four desires and believes, which are closely interlinked. These desires and believes have technologies applied, which help them spreading from employee to employee via affective streams of imitations. The analysis also shows that organizational conditions are significant when it comes to the employees opportunity for imitating each other’s desires and thereby their opportunity to be passionate. The thesis argues that by using its analytical framework it is possible to capture the employer passion in other organizations, and thereby find the hearts of other organizations and their strengths and weaknesses.
|Educations||MSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis|
|Number of pages||189|