Metaforer for organisationer og strategier for organisationsændring

Thomas Lynggaard Germann

Student thesis: Diploma thesis


Executive summary: The purpose of this paper is to look at the connection between an organization and the changes that one or more players try to initiate and perform in this organization. The selected books are the book of Finn Borum "Strategies for organizational change" (2013) and Gareth Morgan's book "Image of organization" (2006). Borum sets in "Strategies for organizational change" four main categories of change strategies. These four approaches based on their own perception of what an organization is. The four change strategies combine head-thinking and practice in the theories of change. Morgan also uses in "Images of organization" different approaches to illuminate an organization. Morgan sees organizations from eight implicit images in the form of metaphors. Using different metaphors thus becomes a way to understand and shape the situation, we would like to organize and lead. Using the metaphor approach, we are better able to discern which aspect a problem we want to address belongs and thus choosing a change strategy that is related to this aspect and its assumptions. That is, the metaphor approach makes us better able to choose between or a combination of the methods and techniques the four change strategies offer and covers. Metaphor approach is a way to use different interpretive frameworks of situations. Therefore, the approach is characterized by a degree of subjectivity. Our perception and way of gaining knowledge will therefore be interpretive. In order to be able to learn how to learn, so we can handle situations better, it is important not to lock ourselves to a few metaphors. By using Borum’s four pure change strategies, we are better able to control and discipline ourselves in relation to the choice of a dominant metaphor. Morgan's approach is that all organizational theories are based on implicit images or metaphors. Thus, the metaphor approach helps us to identify the correct theoretical standpoint. Additionally the metaphor approach also opens up for new insights that are not theorized. Moreover, experience, intuition and creativity, which may be difficult to theoretically addressed, therefore, in no way ruled out with metaphorical approach. Morgan's metaphor approach can complement an approach based on explicit theories, without breaking with this. A narrative approach may be a way to see structural changes as open processes rather than as closed results. This narrative approach is also to be found in the metaphor approach, where we use different metaphors form narratives. The two authors' contributions can thus complement each other in a stronger narrative story, as input to organizations and change.

EducationsGraduate Diploma in Management Accounting and Process Management, (Diploma Programme) Final Thesis
Publication date2014
Number of pages50