Telemedicine is transpiring as the next step in health care, with progress over the recent decades. The technology that supports telemedicine is being used to deliver knowledge and improve processes in areas that otherwise were unknown, or had little focus. The health care sector can prove to benefit from telemedicine technology, through the engagement of the health organisations in order to increase quality of service provided for patients and deliver cost-saving activities. The information available on telemedicine spans across several studies, where the purpose is to increase the awareness of: use, adoption and diffusion on different levels. Denmark is a pioneer in e-health, and has set forward strategies for digital health and telemedicine, to encourage more collaboration between the private and public sectors. As part of the strategies, there is a strong focus on the citizen as part of the cooperation for the digital development. The thesis aims to illustrate the process, challenges and opportunities of implementing physiotherapy as a digital solution. The problem formulation and research questions are addressed through the theoretical research. The theoretical background looks into the processes of implementation, institutional theories and telemedicine in Denmark. The method of data collection is based on desk research into the theories and models, coupled with our primary data from interviews. Even though we could not explore detailed institutional aspects that would have outlined a thorough overview in terms of results, we drew from external examples and created adaptable assumptions. We based our assumptions on samples already developed from various countries, with the focus on digital innovations and telemedicine. The results and key findings of the study outline the needs of the respective actors, and the organisational structures that accommodate telemedicine. In addition, there is an emphasis on the implications of engaging in the landscape of telemedicine. Demonstrated through analyses and theoretical models, we look into the factors that are likely to hinder the rate of adoption and diffusion. The final part of the thesis suggests a proposal to initiate an innovation project, addressing the main aspects of partnerships, business models and focus on the unmet needs.
|Educations||MSc in Business Administration and Innovation in Health Care, (Graduate Programme) Final Thesis|
|Number of pages||116|
|Supervisors||John K. Christiansen|