Hvordan iværksættere bryder igennem til en bedre forretningsplan: Belyst via opstart af egen virksomhed

Jacob Reimer Olesen & Jesper Damgaard Petersen

Student thesis: Master thesis

Abstract

This project seeks to clarify how startup companies cope with finding the right business model when plan A doesn’t seem to work. These challenges are described throughout the two authors own startup project named Barberskabet.dk.
Before launching the business, models and theories from the e-business study, have been set up to form the basis of the go-to market strategy. After several months in the market without succeeding in attracting customers, a Plan B is initiated on behalf of hunches and hypotheses about removing barriers for customers. Plan B then becomes a Plan C which at last becomes Plan D.
The project portrays the thoughts and hypotheses created from the founders to move to a better business model. The overall findings about starting a business is about learning how to be comfortable in working blindfolded and thereby not knowing which direction to steer towards. The more experience and insights you get the better you become to find the right path at the right time. Going from a plan A to plan D have had a tremendous impact on where Barberskabet is today, since it has resulted in a more profitable and scalable business plan.
Our portrayal of the faced challenges may hopefully inspire and help other entrepreneurs to succeed in launching their business and learn from the experiences we have made throughout our startup period.
The project has at the same time created reflections on the business which the two founders Jesper and Jacob, will use in their future business model innovation, since it’s a continuous journey of improvement to build a successful business.

EducationsMSc in Business Administration and E-business, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2017
Number of pages98
SupervisorsLeif Bloch Rasmussen