In this thesis I am investigating some of the communicative challenges, which can occur during a company takeover, through an empirical investigation of Schneider Electric’s takeover of 7 Technologies. The analysis is carried out from the perspective of 7 Technologies and investigates the linguistic structures the respondee’s use in describing the takeover. I have used the theoretical foundation of Ernesto Laclaus discourse theory to carry out the investigation; introducing, focusing on, and using the concepts which I have found relevant. Thus this thesis has a post-structuralistic philosophy of social science, in which I focus on the linguistic structures, and from there, analyse the discursive challenges and issues 7T can encounter in this takeover. The analysis is divided in two, where the first section deals with the analysis of, how 7T creates meaning about both 7T and Schneider, through the distinction us/them, and I observe how 7T is becoming more ‘itself’, as a way of coping with the takeover. Further how the us/them distinction creates identification with 7T and a distance towards Schneider. In the second part of the analysis, I investigated how 7T creates meaning about the takeover, and how they describe ‘7T as Schneider’ in both a positive and a negative way, and thus investigating what happens discursively when ‘us’ becomes ‘them’. I conclude that 7T creates meaning about Schneider in an antagonistic way, which can hinder the identification with Schneider and thus integration. Further I conclude that the takeover is discoursed in both in a positive and negative way, which deconstructs the established way of viewing Schneider as a threat, which results in a paradoxal way of making sense of the takeover and its consequences.
|Educations||MSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis|
|Number of pages||105|