Danish Municipalities and Their Usage of Social Media Technologies: A Multiple Case Study Regarding Social Fraud

Chris Munk

Student thesis: Master thesis

Abstract

PURPOSE: The purpose of this thesis is to conduct research on how social media are used by the Danish municipalities as a tool in cases of social fraud. As this is a highly debated area in Denmark, which affects most of the Danish population, this subject is considered extremely interesting to research. AIM: The aim of this thesis is that the study should explore and illuminate the complexities of how the Danish municipalities use social media. The focus will be on the case handling of citizens who try to receive social benefits that are not justified. In addition, the goal is to find out the legislation in this area. One thing is what the media and the municipalities say are being done, but how is the legislation and the guidelines in this area. DESIGN: This thesis is written after an interpretivism philosophy as well as an inductive approach. A literature review has been created that brings together the existing relevant literature on the subject, the use of social media as a tool to examine social fraud in the Danish municipalities. Thus, it has created a framework as well as theoretical tool, which is used later to discuss the collected empirical data. This thesis acquires a mono method qualitative methodological approach, as the primary data is collected through one semi-structured interview with four different municipalities. The research strategy for this dissertation is a multiple case study, as four different municipalities are researched. Thus, information is collected from respondents in different municipalities. The time horizon for this study is a cross-sectional as the study has not been done over a long period of time, and therefore, according to (Saunders, Lewis, & Thornhill, 2012), this is a snapshot of the current situation. FINDINGS: Qualitative findings show that social media technology is a firmly used tool, and it is used by caseworkers in all four investigated municipalities. The empirical evidence shows that Facebook is the most used, as it is the only one represented in all four municipalities. In addition, the four municipalities use other information and communication technologies in their work against social fraud. Social media are primarily used in the start-up phase of a case, as experience has shown that citizens who are involved in a case most often privatize their social media profiles after the first communication from the caseworkers in the municipality.

EducationsMSc in Business Administration and E-business, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2017
Number of pages74
SupervisorsHelle Zinner Henriksen