The preceding decade has seen growing political focus in Denmark regarding the development of an Experience Economy. The biggest potential for creating value in the Experience Economy lies in connecting commercial interests with the arts and related creative industries in order to forge a collaborative exchange. Three factors contribute to this increased focus on collaboration between the arts and business: 1) Growth in Creative Economies; 2) A shift in public cultural politics and funding, supporting economic justification for artistic endeavours, and 3) New challenges for business, in order to succeed in post-modern consumer culture. This master thesis studies collaborations between the arts and business: how they are facilitated, and how this facilitation contributes in creating value for both the artist and the business. The potential for creation of value in arts and business collaborations is difficult to measure quantitatively in the marketplace. These productive collaborations have only an indirect effect on the companies’ economic development. The analysis of the collaborations observed in this thesis borrows concepts from the theories of Pierre Bourdieu. Against this background, collaboration between the arts and business is an exchange between Economic Capital and Cultural Capital from the business and artistic fields respectively. When recognised legitimately in both fields, the exchange results in the production of Symbolic Capital. Over time, this Symbolic Capital may in turn produce real economic value. Following Etienne Wenger’s concept of the broker, the facilitator in the collaborations acts as intermediary between the two fields, enabling the transformation of Economic and Cultural Capital into Symbolic Capital for both artists and companies. The exchange of Cultural for Economic Capital, and the attending value created in the form of Symbolic Capital will be analyzed using two examples, where collaborations are arranged and facilitated by brokers based in the arts and business fields respectively. Although the collaborations are facilitated and executed with diverse means and objectives, both types lead to the creation of Symbolic Capital for the artists and companies involved. The thesis concludes that the requirements for creation of Symbolic Capital in both fields are twofold: the collaboration must be based on a respect for art’s autonomy; and, it must be coupled with direct access for business to a cultural competence. Together, these two aspects allow the transformation of Cultural Capital into Symbolic Capital in a market economy. Creative usage of the internal logic and mechanisms by which Symbolic Capital is obtained and created in the respective fields requires a facilitator as co-creator. The facilitator ensures the production of perceived value within collaborations between the arts and business.
|Educations||MSc in Organisational Communication, (Graduate Programme) Final Thesis|
|Number of pages||143|