Styring af det ustyrlige: En begivenhedsæstetisk undersøgelse

Thomas Kanstrup

Student thesis: Master thesis

Abstract

The purpose of this thesis is to investigate how is it possible for companies to manage, what I term, the aesthetic “more” connected to its products. The aesthetic “more” of products account for a great deal of the perceived value of products on the market today. However, the field seems to lack both a thorough concept of the aesthetic dimension of products as well as a practical approach to the management of this. I set out to develop such concept and practice outline within the field of philosophical aesthetics. I take my point of departure in an overview of Immanuel Kant deontological subjectification of beauty that makes aesthetics a concern of judgement and Mikel Dufrenne’s reconnection of the aesthetic to the object by making it dependent on both the object and the subject. I then present Ole Fogh Kirkeby who temporalizes this space between the subject and object, which enables us to understand the aesthetic “more” as an event. On this base, I propose a non‐exclusive chiasm figure oscillating between materiality and meaning, which allows professionals to examine the aesthetic ”more” exactly as an event; the on‐going happening where materiality is mirrored in meaning and vice versa. With this in mind, I examine how the management of the aesthetic “more” is being practised. I show how the theories available to professionals, who deal with this particular field, are limited to the two institutionalized disciplines; industrial design and branding, which I claim, do not consider the ontological and epistemological implications of the models and theories they propose. I therefore conclude the thesis by sketching out a practical anthropomorphism that synthesizes the event‐based concept of the aesthetic ”more” in the historically specific flaneur as a sort of experience ideal, which will inspire professionals to manage the aesthetic ”more” as the beauty that happens.

EducationsMSc in Philosophy, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2009
Number of pages85