Børns symbolske opfattelse af supermarkeder som brands: Ved "Theory of Mind" teorien

Hans Greibe Hansen

Student thesis: Master thesis

Abstract

This thesis´s area of focus concerns five to six year old children´s understanding and perception of supermarkets as brands.

EducationsMSc in Economics and Marketing, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2011
Number of pages220