This master thesis is concerned with the complexity of multiple stakeholders’ attempt to act as one producer, wishing to reach out to their common denominator of users. The motive for this research is that there still is a need for more knowledge about how a multi-organizational environment can work with open innovation processes such as user-involvement. Potential benefits from crowdsourcing and user-driven innovation are likely to have a different meaning and influence when more actors are involved than a traditional singular user-producer relation. By using an Action Research methodology the analysis aims at improving a situation of multiplicity of both users and producers which is treated neither in the literature, nor in practice. In the case of an Airport Living Lab in Stockholm-Arlanda Airport, Sweden, a technological platform plays an important role in this process, as this is where three organizational partners seek to synchronize their agendas, business areas and communication with their users – all in the attempt to make the users innovate for their joint benefit.
|Educations||MSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis|
|Number of pages||97|