This master’s thesis investigates the emergence and character of atmospheres of creative milieus, as well as the fundamentals and potential utilization of these atmospheres. It is argued that an atmospheric approach can help understanding the characteristics of agglomerations of artists, entrepreneurs and companies working in the creative sector. Firstly, creativity and milieus are linked in a theoretical framework. This framework is further complemented by the introduction of the notion of atmosphere, turning to account the view of Gernot Böhme. With this theoretical understanding of atmosphere, a sample of two creative milieus located in the city of Cologne, Germany, are observed. The application of ethnographic methods aims at examining the character of the empirical cases’ atmospheres and comprehending their emergence. An orientation towards the triad of architectural, social and situational factors serves as foundation of the analysis. On-site impressions of the researcher and the views of the milieus’ occupiers are merged in this section. The discussion deals with the development stages and settings, as well as the societal impacts of the observed milieus. Herewith, the divergence of organically grown and professionally managed creative milieus is focused. Finally, the possibility of an exploitation of atmospheres is discussed in regards of plannability and originality.
|Educations||MSocSc in Organisational Innovation and Entrepreneurship , (Graduate Programme) Final Thesis|
|Number of pages||102|