Co-creation with Beneficiaries in a Creative Social Enterprise: A Case Study of Je Weet Zelf TV : A Dutch Company Working in Digital Media Education

Adriana Krátká

Student thesis: Master thesis

Abstract

This research primarily contributes to explore how organizations belonging to the for-impact sector co-create value with their beneficiaries. Social enterprises often serve beneficiaries who do not directly pay for the services provided to them. Such settings lead to generation of alternative business models. This study investigates what role the beneficiaries play in the business model. The context of this study is based in social entrepreneurship and creative industries. Co-creation, open innovation and user innovation were the theoretical frameworks used in this study. There has been extensive research on how co-creation of value with the consumers help companies design and sell the right products and services. However, not so much research has been done in co-creation within the for-impact sector. This study explores how co-creation frameworks are applied in social entrepreneurship. Case study methodology was used for gathering empirical data. The case organization chosen for this research is an enterprise that provides services in digital media literacy education. The results indicate that, under certain circumstances, the beneficiaries provide significant source of knowledge and value creation.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2019
Number of pages80
SupervisorsKai Hockerts