With the entry of the new decade, a small but powerful enemy change the world as we knew. It changed many people’s lives and many businesses. One such business was the Danish Red Cross. Thanks to restrictions the Danish Red Cross had to close down many of their activities. Activities which are been offered to weakest in the society. They could either be standing still, focusing on mere survival or they could choose to change.
They chose to create new activities in order to keep their promise and vision of always to be present.
By using Kotter’s 8 steps of change this project tries to describe and analyse the process Red Cross has been in. Success and fails will be highlighted and other theories will be used to better understand the choices and challenges Red Cross has been through. But are they really need for them in the current time? With the crisis, many took into their own hands in helping others instead of applying to be a volunteer at Red Cross and even though many still have become a volunteer at Red Cross, this is more due to the current crisis. Many are going home and have time on their hands. Before the pandemic a decrease in number of volunteers, were observed. A huge workforce of Red Cross, and they can’t expect a new crisis every year, in order to make people volunteer. They have to change, and they have to change now.
|Educations||MSc in Accounting, Strategy and Control, (Graduate Programme) Final Thesis|
|Number of pages||73|
|Supervisors||Jytte Grambo Larsen|