Viral marketing - en integreret kommunikationsstrategi

Helle Paag Andersen

Student thesis: Master thesis

Abstract

This thesis investigates the concept of Viral marketing, Web 2.0 and integrated marketing communications. The study claims that viral marketing and web 2.0 is becoming increasingly recognized as an important form of the organizations marketing mix.

EducationsMSc in Economics and Marketing, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2009
Number of pages71