Abstract
This thesis investigates the concept of Viral marketing, Web 2.0 and integrated marketing communications. The study claims that viral marketing and web 2.0 is becoming increasingly recognized as an important form of the organizations marketing mix.
| Educations | MSc in Economics and Marketing, (Graduate Programme) Final Thesis |
|---|---|
| Language | Danish |
| Publication date | 2009 |
| Number of pages | 71 |