Co‐creation og innovation med samtidens mangfoldighed

Jens‐Peter Baatz Kristensen

Student thesis: Master thesis

Abstract

This thesis is a critical investigation of innovation and co-creation. More specifically, it is an analysis of ‘innovation in a logic of co-creation’. Possible answers to how companies might improve their ability to innovate and track new sources for creating economic value through co-creation is introduced by authors from the area of Strategic Management. The phenomenon is a rather new tendency today and it is in this thesis regarded as a broader event unfolding in contemporary society. Not only companies but also many actors of civil society – numerous interest groups, grassroots, urban development initiatives, nonprofit organisations etc. – engage in cocreation initiatives. These practices are social practises and the kind of value created here can be termed not primarily as economic but as ‘social value’. In these social practices, a multitude of subjects - ‘the many seen as being many’ - are actively performing their generic human abilities to think, speak, imagine and be creative etc., in the presence of others. Thus, what is happening with innovation in a logic of cocreation is that these generic human capabilities, unfolding in social consumer practises, are drawn into the value creation of companies with an overall goal of harvesting economic value and creating innovation. This is not unproblematic, however, because these social practices function in accordance with a different reason d’etrê than companies concerned with generating economic value. Exploring the concept of innovation from the tradition of the Austrian economist Joseph Schumpeter, the argument is made that much thinking regarding innovation lacks an adequate understanding of how novelty is created. Within the logic of co-creation innovation is still the overall goal but the dominant authors of co-creation fail to grasp the innovative potential and dynamics in the social practises This fosters implications of how co-creation might be practiced as a way to create innovation.

EducationsMSc in Philosophy, (Graduate Programme) Final Thesis
LanguageDanish
Publication date2011
Number of pages83