In the aftermath of the financial crisis and the subsequent outsourcing of many business activities, the Danish government has introduced an initiative aimed at encouraging entrepreneurship as a means of supporting economic growth in Denmark. It has been found that new enterprises are the primary engine of job creation. However, research shows that despite the Danish welfare system's ample provision for self-employed individuals who find themselves out of work, Danes are still very reluctant to become entrepreneurs. One exception to this rule is the children of entrepreneurs. The chances that they – like their parents – will choose to become self-employed are significantly higher, according to data from the Danish integrated database for labour market research. Taking a constructivist approach, this thesis endeavours to discover what drives the children of the self-employed to enter self-employment themselves. This investigation is based on the study of three cases of second generation self-employment. The theories expounded in this thesis to investigation of the cases mentioned above fall within the constructivist paradigm. Building on Karl. E Weick’s sensemaking theory, this thesis views sensemaking as meaning constructed through stories. These stories are analysed within a narrative framework through the application of actants. This analytical tool is used to analyse the construction of motivational and supportive parameters. Furthermore, building on the discourse theory of Laclau and Mouffe, this thesis views social reality as being constructed through language, with respect to articulations and discourses. Discourses are analysed using discourse analysis; analysing the articulation of the difference between the self-employed and employees, and the articulation of the upbringing of the second generation self-employed. The analyses are integrated by adopting a sensemaking perspective. Finally, the thesis concludes that children whose role models are self-employed parents tend to identify with the values that their elders associate with being self-employed. This not only gives them aspirations to enter self-employment themselves, but also positively discourages them from seeking careers as employees.
|Educations||MSc in Organisational Communication, (Graduate Programme) Final Thesis|
|Number of pages||146|