Background: As business success today depends on the organizational ability to be innovative, creativity and creative employees is a necessity for that innovation to happen and therefore a key asset to manage (Oldham & Cummings, 1996; Mumford, 2000). Knowledge of what characterizes creativity and what constitutes the creative individual is of importance, as well as the social environment (Amabile, 1983). This implies the management’s ability to organize supportive prerequisites and a general work context that nurtures creativity and creative employees (Florida & Goodnight, 2005). Purpose: The purpose of this study is to explore the role of yoga and how it might be a possible tool for organizations to use in order to manage and promote creativity and creative employees. Method: The study has adopted an abductive research approach with an exploratory research design. In order to fulfil the purpose of the study and answer the research questions, the research strategy is qualitative. Data has been collected through in-depth interviews as primary data and questionnaires as supportive data. The participants of the study practiced yoga once a week for ten weeks. Conclusion: The empirical findings suggest that yoga have a positive impact on four out of five factors influencing creativity, namely: creative skills, motivation, team and affect. Additionally, the practice of yoga extends existing theory on creativity by the incorporation of theory on Play and Embodied Knowledge, which generates further insights and an additional dimension to how one can understand and promote creativity.
|Educations||MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis|
|Number of pages||99|