Strategic perspective for an effiective make-or-buy decision in the health care industry

Chao Wang

Student thesis: Master thesis


Should a firm make its own inputs (in-house), outsource production or activities to external supplies, or maintain an ongoing relationship with a particular supplier? The emergence of the transaction cost approach to vertical integration, resource based view and intra-firm cost calculation generated a substantial body of empirical research on vertical firm boundaries and related issues in contracting and organizational design. But in this thesis, I will apply Strategic Perspective that is amplified on the Resource Based View and a modified strategic model for decision-makers to achieve the appropriate make-buy decisions. Choosing this approach rather than other over-mentioned ones is to testify that the scope is wide and decision should be made under specific circumstance. This dissertation will apply analyzing a case study –Clinical Based Selling project of Coloplast’s Ostomy Care Division to examine the author’s perspective. This dissertation will also discuss and find out solutions for Coloplast’s Ostomy Care Division to adopt.

EducationsMSc in International Marketing and Management, (Graduate Programme) Final Thesis
Publication date2008
Number of pages68