The other side of innovation: How within uncertainty and a fast changing environment that shapes industries like fashion, companies manage to create, launch and sell new products?

Marina Gonçalves Pinheiro

Student thesis: Master thesis


This thesis, to a certain extent, demonstrates that innovation under uncertainty is performed with consideration for a link between past and future. It is carried in an incremental, rhythmic/sensorial manner with prime emphasis on achieving resourceful solutions within team effort, no matter if these lie inside or outside the organizational boundaries. Ultimately and crucial for the field, it is the realization that innovation is not an end in itself, or a detached temporary project from the organization´s life.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2010
Number of pages93